As I got out of the train this morning to continue my journey towards our office in Putten, I was mesmerized by a colorful spectacle in the sky. I couldn’t resist pausing for a few minutes before hopping on my bike to continue the journey to work, so I took out my mobile phone and tried desperately to capture this natural color palette.
This moment made me think of the fact that during the 17th century, Dutch art –or the art world in general- lived through its glory days, especially focused on Dutch landscape, and more specifically the skies and clouds above. It became famous for its ever changing and unfolding “drama” of any seasonal aspect, but even more so due to our country’s natural landscapes. Apart from some hillside landscape in the southern part of The Netherlands, the country is known for its flat nature and therefore, widely opens horizontal views, any way you turn to look.
No mountains, hills or rocks “blocking” the view.
Since my last blog post from Barcelona, I –as a business developer- have talked to a lot of representatives from several international organizations, who are all themselves trying to “unblock” their views and sights amidst “mountains” of processes or ways of their own dealing with their clients and end users. All of them seem to be very eager to find a differentiated solution to any business related issue or obstacle and are more and more looking to do this via Cloud-based solutions, or services.
All the ongoing business opportunities that I have initially touched before handing over to my Sales Executive colleagues in the UK -for example-are service providers. As my colleague Matt Davies had already pointed out in his recent blog post, our newly launched Cordys Content On Demand Page contains customer cases, successes and solutions based on this exact model. The one that I’m particularly quite fond of, is the CloudItalia customer video, in which Mark De Simone (CEO, CloudItalia) talks about Cloud Provisioning and PaaS. Mark perfectly summarizes the trend as well as the entire IT’s industry need by stating:
“I believe cloud is everything. We are living in a world of a tipping point of the traditional IT model.”
From my experience first-hand during conversations with prospects and clients, I can tell you they all agree to this quote. So as all these organizations look for their own ideal approach to the same basic principle of provisioning or servicing, we -as the Enterprise Cloud Platform- need to be able to provide them with the right set of colors, palettes and canvases in creating their own landscapes.
Jacob Isaakszoon van Ruysdael captured the view over Haarlem circa 1665 in his “View of Haarlem from the Dunes at Overeen” which immediately comes to my mind when I turn to photography of moments such as this morning. Timeless and classic. Perfectly clear in its vision.
I believe in this kind of model as well.
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